Electronic Arts - a Critical Quarter

Why This Quarter Is Key for Electronic Arts (EA): The video game industry has struggled for a long time now, as console makers have been slow to produce new innovations and game producers have increasingly relied on sequels in established blockbuster series to produce sales . . . Still, Electronic Arts has had a particularly tough time even compared to its peers. The company was named Consumerist's Worst Company in America last month, as survey respondents cited failings in customer support and game quality as key contributors to the bad rating. . . . Moreover, the social-gaming space has been changing at a rapid pace, challenging EA's presence in it. Last month, EA said it would shut down three games it offers to Facebook users. For its part, Facebook has shifted the bulk of its attention toward mobile advertising and other revenue-enhancing initiatives, and the disappearance of its former emphasis on gaming has pushed EA and other gaming players back to their console roots to some extent. . . . (read more at link above)

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