Google+ Communities for Merchants - 'Net Features - Website Magazine
: "Merchants tend to put the majority of their social resources into sites like Facebook or Twitter, but it might be time to shift some of that social focus to Google+.
This is because having a profile on Google’s emerging social network makes a brand more visible in the search results. In fact, a study from digital marketing and analytics provider Fathom reveals that only 24 percent of the brands on Millward Brown's 2012 BrandZ list actually triggered a Knowledge Graph entry w
hen searched for on Google, and the information for 92 percent of those entries came directly from Google+."
Who should leverage Communities?
While any type of Web worker can create a Community, merchants might be the biggest beneficiaries of this new feature. . . .But before you create your first Community, take some time
to get inspired by the examples below: . . . . Call of Duty
The Call of Duty Community has more than 1,200 members and features three different types of discussions. It is a good place for gamers to connect with each other away from the television screen, as well as ask questions about the game or give out tips for success."
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